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Posted: Friday, June 6, 2008

Videos Prove Popular in Industrial Automation Community

Using videos to educate, share, and inform has become very popular in the consumer marketplace. This technology has proven to be a great success, with the likes of sites like YouTube, Google Video, AOL, news channels, and network TV. We here at Opto believed video could also benefit engineers, technicians, and programmers in the industrial automation community and last year embarked on a mission to provide the best content in the best format available.We’ve been offering video software screencasts since 2006, and they were very popular. But we wanted to offer more than just software content, and decided to invest in equipment, studios, and production technology to offer more compelling stories and product introductions.

By mid-March 2008, we had produced a number of brand new case study videos, product introductions, and more. To make it as easy as possible to view and share these videos, we employed a new video player platform—Brightcove—to manage and host all our video and screencast content.  Brightcove is the leading provider of state-of-the-art Internet video publishing, and provides the same services we use to the Wall Street Journal, Time.com, MensHealth.com, Showtime, DuPont, and many more.

Currently, we have six case study videos, seven OptoMinutes (which explain a product or technology in a quick sixty seconds), and three product overviews—which are more detailed descriptions of Opto products or their use. In addition, we offer seven screencasts which, in chapter format, explain step-by-step how to use Opto 22 software applications in conjunction with the PAC Project software and the SNAP PAC System.  

Since the debut of our new player, the videos have shown to be an enormous success.  With hundreds of plays each day, the popularity of the videos is dramatically increasing over a very short time. We have seen a record number of plays just in the last month and are currently producing more videos to debut in the upcoming months. Also, look for our new testimonial videos to debut this summer.  

If you have a suggestion or idea for a video, please share it with us. If we use your idea, we’ll send you a spiffy new SNAP PAC Polo shirt, in your favorite color!

Thanks for reading, and especially watching!

-Kristie Allison

Posted by kallison at June 6, 2008 10:22 AM

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